Diagnosis
Market research 
Marketing strategy 
R&D
Urban planning

November 2021 - October 2024 (3 years)- Visorando - Soult-Haut-Rhin, Alsace, France - Permanent full-time job 

Contact : Fabien Biver, Arnaud Lecus or Katharina Buet

​

- Developed the Visorando app and platform community (BtoB and BtoC) in the English speaking countries.

- Feedback to adapt the mobile app and platform to the English culture. 

- Strategy development advisor

- Commercial actions : shows, social media, actions, etc. 

- Community management 

- Sales representative - customer service - trainer

- Helped approach, facilitate and close the deal to by the company Spidersphere holding Plotaroute

2021 - Gillian's Walks (Scotland)

Contact: Gillian Craig 

​

Strategic development consulting. Connected her with stakeholders from my network.

2024 - VeryMountain.fr

​

Feedback on their fundraising pitch.

Advice on the online customer journey (UX) and e-marketing.

2023 - Van Escapade

Contact : Cédric Biver

​

Feedback on the development strategy and e-marketing (UX).

2022 - Marie-Noëlle Biokinergy

Contact : Marie-Noëlle Schueller

​

E-marketing, website translation from French to English, and advices on development strategy.

June - Nov 2021 (6 months) - Office de tourisme de l'Ouest Guyanais - Maripa-Soula (French Guyana) 

Contact : Morgane Hernandez

​

• Destination’s dynamics and current management diagnosis in order to refine the development strategy. Market research.

• Designed a new process and a new approach to build a territorial brand, including workshops and negotiations with various stakeholder.

• Marketing : introduced a new offer (developed and tested new products to packages boost the destination’s appeal: integration weekends, photography adventures, kayaking, and more.

• Applied to fundings to support the different projects (European programs and the French government). 

• E-marketing: designed a first version of the destination website (Wix) and a brochure to test at the Paris Tourism Trade Show.

​

2020–2021 – Hike it out , Melbourne (Australia)

Contact : Chloé Fabre and Carolyne Huber 

​

We co-created a hiking program based on research I have been conducting since 2017 about health, travel and hiking. We tested it and began some partnerships when COVID-19 lockdowns brought the development process to an end. 

2020–2021 – Hike it out , Melbourne (Australia)

Contact : Chloé Fabre and Carolyne Huber 

​

We co-created a hiking program based on research I have been conducting since 2017 about health, travel and hiking. We tested it and began some partnerships when COVID-19 lockdowns brought the development process to an end. 

2020 - "Cinealta" 

Contact : Géraldine Taylor

Feedback and advises e-marketing strategy. 

September 2020 – January 2021 (5 months) – Manavales Gardens, Melbourne (Australia)
Contact: Marc MConnie (position lost due to COVID-19 lockdowns)

​

Business development advisor in the landscaping sector for this former entrepreneur transitioning from the tourism industry.
Training the newly recruited team in the basics of gardening.

2020 – Application to the “Regeneration Projects” program of the World Tourism Organization
Contact: Matt Sykes

​

Brainstorming support for the UNWTO “Regeneration Projects” grant application alongside Matt Sykes and the Young Tourism Leader Network.

2020 – Co-creation of a pre- and post-travel experience tool with “Hello Xolotl”
Contact: Lourdes Zamanillo

​

Co-creation of a tool inviting a travel agency’s clients to engage in personal reflection before and after their trip, in order to maximise the guided experience offered by “Hello Xolotl.”

2017 – “Jetsport Pty Ltd”
Contact: Nicolas D'Anna

​

- Advised on public grant applications and various ways to generate revenue based on the company’s situation.
- Analysed the role of thematic communities and social innovation in enhancing well-being and fostering genuine human connections in tourist destinations.
- Facilitated a partnership between The Self Club and Jetsport on a joint event.

2018 (1 month) – New Caledonia
Contact: Andy Naaoutchoué

​

- Supported a local association in creating visual content for their events.
- Had the opportunity to be introduced to and experience the Kanak tribe lifestyle. Conducted interviews with tribe members and gained awareness of the impacts of tourism and French colonisation on these communities.
- Interviewed “Caldoche” and French expat to gather their perspectives on the situation in New Caledonia.
- Observed French travelers behaviors and analysed the motivations and intentions behind their trips.

2017 (2 weeks) – Research on “Women and solo Travel in Thailand”

​

- Observed and analysed the evolution of Thaï culture in response to growing tourism.
- Understanding of living like and alongside backpackers, following the flow of travel. Explored the power of storytelling, social media, and Facebook communities in the tourism industry.
- Studied interactions between different generations of independent travelers in hostels. Youth hostel as a mixed-generation traveler hub. 
- Experimented social approaches with the local population.
- Gained experience and conducted analysis on discovering local culture through both guided and self-guided immersion. Examined the impact of elephant-related tourism.

April – September 2015 (5 months) – Consulting firm “Elan Développement” – Prades le Lez, France 
Contacts: Denis Defargue or Florence Beneteau

​

- Project management related at developing a new local strategy for sustainable transport management, including the design of hiking trails for Les Baux-de-Provence district council.

Other tasks related to sustainable tourism management and territorial planning included:

• Project management and development strategies: from the tender to the final presentation to local mayors (sustainable transport and mobility, urban planning, etc.)

• International project context (Réunion Island and mainland France)

• Market studies (outdoor activities, certifications, brands, natural area management, sustainable mobility, etc.)

• Territorial diagnostics and analyses

• Development of methodologies to help local authorities achieve their objectives

• Quantitative survey management (questionnaire design, data analysis, report writing, and client presentation)

• Cartographic documents production

• Implementation of solutions and an action plan to reduce the impacts of outdoor activities in the Massif de La Gardiole Natural Park

Research :
Mobility(ies): The challenge of human influx in tourist areas with high environmental resilience stakes. (Protected area)
“Study on the circulation and parking issues related to the visitation of various tourist sites in Les Baux-de-Provence”

April 2014 – June 2017 (5 months) – Chiltern Tourism Network, Chinnor, Buckinghamshire (England)
Contacts: Annette Venters or Mary Tebje

​

- Advised on tourism destination strategy (including an Area of Outstanding Natural Beauty), with a focus on online strategy (e-marketing), territorial diagnostics and analyses, and market studies.
- Developed a comprehensive tourism development and communication strategy, including the creation of a destination brand.
- Managed a qualitative survey (face-to-face and via email) in London. Analyzed data, wrote the report, and presented findings to the executive board.
Produced statistical reporting on the VisitChiltern website (Google Analytics).
- Designed from scratch a model website in French to promote the Chilterns destination. (Wix)

Research document:
"The Role of the Internet as a Tool in Destination Branding. Is it possible to create a tourism brand for an area located between two internationally recognized destinations? Is the Internet a key tool in this process?"

2016 (6 months) – Banque Tourism Pyrénées-Gascogne - Université Pau et Pays de l'Adour
Contact: Jean-Pierre Jambes

​

- Study on the development of an RFID system and solutions to create a connection between the bank and local tourism stakeholders.
- Conceptualised and implemented solutions to establish a local network that enhances the attractiveness of local businesses.

2015 (6 months)- Université Pau et Pays de l'Adour 

Contact : Jean-Pierre Jambes​

Conducted a diagnostic and market study to identify opportunities for developing a luggage transfer business within a collaborative economy framework, aiming to structure the itinerant tourism product in the Southwest of France.

July – August 2014 (2 months) – The Crown & The King Arms Hotels
Contact: Graham Jinks

​

- E-marketing (communications): creation and translation of two websites (Wix).
- Market study on business tourism and the German and French markets.
- Analysis of data from the current website. (Google analytics)
- Proposed new tourism products packages.

September 2014 – March 2015 – Maasai Mara University (Kenya) in collaboration with the University of Pau and Pays de l’Adour
Contact: Olivier Bessy (Retired)

​

- Marketing strategy. Ecotourism. Sustainable tourism.
- Participated in the feasibility study of a project aimed at developing an interpretation center to promote Maasai culture, with the goal of raising tourist awareness of this community.
- Addressed challenges related to empowering communities with a colonial past.
- Conducted territorial diagnostics and analyses.
- Team management. (5 people)
- Tourism development strategy and territorial planning (including an action plan).
- Led meetings and presented findings in English to the client.

September 2013 – March 2014 – Pyrénées National Park in collaboration with the University of Pau and Pays de l’Adour
Contact: Pierre Torrente

​

Conducted a territorial diagnostic and developed a development strategy for the Vallée d’Aure. Applied design thinking approaches, research, territorial planning, destination marketing strategy, surveys, and interviews. Conceptualised and developed an action plan.

April – August 2012 (5 months) – SMIX Pays Vignoble Gaillacois, Tarn et Dadou, Gaillac (France)
Contacts: Marion Duclot, Patricia Henrion, or Sandrine Carmes

​

- Studied opportunities to develop a mountain biking trail network certified by the FFC or FFCT.
- Coordinated local and national cycling stakeholders.
- Prepared the European FEADER grant application (successfully obtained).
- The project was approved, and the trail network opened in July 2015.

Sustainable mobility. Outdoor activities. Surveys. Technical meetings. Conceptualization. Marketing strategy. Customer service. GIS. Cartography. Landscape planning.

Research document available :
"Towards a Mountain Biking Offer Meeting a Departmental Quality Approach. Is it relevant to develop certified mountain biking trails under a quality charter to structure and grow a new offer? Which certification is most suitable in France: FFC (French Cycling Federation) or FFCT (French Federation of Cycle Tourism)?"

August 2010 – August 2011 (1 year) – Jardinerie Toulousaine, Saint Jory, France (Apprentice) (Declined permanent position to continue studies)

Contact : Virginia Daydé

 

Led a project to identify solutions for increasing the average customer spend in the business, which was experiencing a growing number of clients but a decline in average spend per customer.

Marketing. Development strategy. Customer service. Gardening as a leisure activity in French culture. Team management. Merchandising.

2010 – Consulting for Villeneuve-sur-Vère district council

​

Designed a public space to revitalise the village center using urban and landscape planning techniques. Focused on visitor influx and the well-being of the local population.

2010 – "1000 Étoiles pour l'enfance" Association

​

Landscaping - design of outdoor and cultural gardens. Cartography (GIS). Geography.
Conceptualisation of an innovative attraction with a social purpose.

2009 – Cap’Découverte (France), outdoor activity park

​

Development of an outdoor sports theme park. Landscape planning. Design. Team management. Territorial planning.

Implementation.